Doyle Carter was elected Jacksonville City Councilman in March 2011 and I’m proud to have played a role in his campaign. We won this election with over 60% in a 3 way race. We used technology and the website a few different ways. City Council campaigns aren’t really loaded with donations, so my primary goal with the campaign was to find ways to use technology to save the campaign resources and keep people engaged. We used a few things to accomplish our objectives.
SEO for a Political Campaign
We drove traffic from a ton of different keywords. By using clean code and proper optimization for each page, we took full advantage of every piece of content that we added to the campaign website. Here’s a list of all the keywords that drove people to campaign site during the election period of time.
Doyle Carter’s Campaign Website for 2011
Campaign Email Newsletter
You’ll notice the newsletter signup in the sidebar. We built a small list of supporters that we could easily update through email. It was a critical asset to the campaign since we could quickly reach people without having to call each and every supporter.
Facebook for Politics
We used his Facebook page to reach out to more supporters and organize. Using it’s Question feature, we got great information about what the local constituents were looking for in their city councilmen. We used it to post important campaign events and to spread campaign news. Another feature we used was the Facebook groups. Using the groups feature on Facebook, we had a private group for volunteers to stay in touch and know when stuff is going on. Here’s What his Facebook page looks like now: